Strategic Redesign of Kaagaz (YC’22) Premium

Kaagaz (often referred to as the “Documents Super App of Bharat”) is an Indian document management and scanning app. It was created as a homegrown alternative to various foreign scanning apps and has since grown into a multipurpose platform for everything related to digital documents. 



It caters to individuals and businesses looking for a seamless, paperless solution for their everyday document needs.

When I applied for a design role at Kaagaz, a leading document management app, I was excited by the opportunity to showcase my skills and work on real-world challenges. After my application got shortlisted, I received an assignment. Little did I know this would turn into a highly enriching journey of feedback, iteration, and learning.

Assignment Analysis :

Analysis of Kaagaz App :

Task-1

Decision for Task-2

Understand/Analysis of the Current Flow of "Pricing and Subscription Flow"

Competitor Analysis :

Comprehensive Features and Enhancements for Redesigning :

Discarded/rough wireframes:

Redesigned Screens (Iteration-1) :

Testimonials Section ⬇️

FAQ Section ⬇️

Swipe for 'premium +' & 'Student Plan' ⬇️

After clicking “Explore premium+” CTA ⬇️

Improvements Made and Their Potential Impact :

Overall Impact of Changes :

Feedbacks from Founder & Senior Product Manager :

Others Apps screens for review :

Research and Analysis :

Revisiting My Designs :

Keeping in mind for next iteration :

Iteration -2 [Final Iteration] :

Outcomes and Reflection :

Enjoy the Final Showdown ⬇️ :

Project Overview:

Driving Conversions and Redefining User-Centric Subscription Experiences

Date:

Jan 9, 2025

Organization

Indian document management and scanning app

Category

Mobile, Premium, Scan to PDF, UX & Product Design

© Copyright 2025

Designed by

while eating Chole Bhature hehe :)

love

© Copyright 2025

Designed by

while eating Chole Bhature hehe :)

love

© Copyright 2025

Designed by

while eating Chole Bhature hehe :)

love