Strategic Redesign of Kaagaz (YC’22) Premium
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Kaagaz (often referred to as the “Documents Super App of Bharat”) is an Indian document management and scanning app. It was created as a homegrown alternative to various foreign scanning apps and has since grown into a multipurpose platform for everything related to digital documents. It caters to individuals and businesses looking for a seamless, paperless solution for their everyday document needs.
When I applied for a design role at Kaagaz, a leading document management app, I was excited by the opportunity to showcase my skills and work on real-world challenges. After my application got shortlisted, I received an assignment. Little did I know this would turn into a highly enriching journey of feedback, iteration, and learning.
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Assignment Analysis :
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Analysis of Kaagaz App :
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Task-1
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Decision for Task-2
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Understand/Analysis of the Current Flow of "Pricing and Subscription Flow"
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Competitor Analysis :
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Comprehensive Features and Enhancements for Redesigning :
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Discarded/rough wireframes:
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Redesigned Screens (Iteration-1) :
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Testimonials Section ⬇️
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FAQ Section ⬇️
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Swipe for 'premium +' & 'Student Plan' ⬇️
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After clicking “Explore premium+” CTA ⬇️
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Improvements Made and Their Potential Impact :
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Overall Impact of Changes :
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Feedbacks from Founder & Senior Product Manager :
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Others Apps screens for review :
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Research and Analysis :
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Revisiting My Designs :
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Keeping in mind for next iteration :
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Iteration -2 [Final Iteration] :
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Outcomes and Reflection :
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Enjoy the Final Showdown ⬇️ :
Project Overview:
Driving Conversions and Redefining User-Centric Subscription Experiences
Date:
Jan 9, 2025
Organization
Indian document management and scanning app
Category
Mobile, Premium, Scan to PDF, UX & Product Design